Freyburg

It would appear that Apple is in fact looking to expand the iPhone OS past the iPod and iPad. To what purpose? Well, Steve Jobs did refer to the iPad as a “magical platform”, and maybe there’s more to that statement than just the iPad’s seemingly limited abilities. Maybe Apple is working on ways to convert their entire line of laptops to some hybrid of the iPhone OS, giving even professionals a new way to express themselves.

Or maybe not. After all, the iPhone OS is (at least at present) somewhat limited, and an application like Final Cut Pro would need a radical revamp in order to work in an “iPhone OS-ish” setting. But I’ve always said Steve Jobs is a lot smarter than I am, so we’ll have to see what Apple has in mind with this latest mysterious move.

Haven’t given you an update on my professional work in a while, so here’s a sampler of what Freyburg Media has been up to:

It’s like the coolest camping trip ever.

Bluebrain | Year One from Couple 3 Films on Vimeo.

Filmmaker Noah Hutton is working on a documentary chronicling the quest to reverse engineer the human brain and then create a simulation of that brain. The potential for AI, medicine, and philosophy is essentially limitless if these eggheads pull it off, and there’s a good chance they will. Once the project is successfully completed, the film will also be finished. But the trailer above is as enticing as the possibilities of silicon-based intelligence. (grabbed from Boing Boing).

Of all the things I’ve taken away from the sometimes frustrating and occassionaly mystifying iPad keynote this week, it’s the massive potential to create a new form of “print” media. Of course, it isn’t really print, but “digi-” or “e-” anything sounds stupid, and as the iPad gains acceptance the electronic nature of publications will fade into the background.

But what may emerge from this strange new platform is a new form of magazine that updates dynamically, contains video, audio, game demos or links to further detail…really, anything you can put on the internet, but in a different, strangely familiar form. As someone who writes and creates video for a living (as well as cranking out a podcast every week), this is an exciting new development. A completely new form of media might be on the cusp of emergence…and despite how nonplussed many (including myself) are about the current iPad, I think that might be the nascent device’s lasting legacy.