Wednesday, June 30th, 2010
TechCrunch is a great resource for tech rumours and breaking news on startups and new tech trends. It’s also a continual soap opera run by Michael Arrington, a mercurial provocateur with an eye for scoops and a skill for controversy.
Now Techcrunch has joined TWIT TV, This Week In and others and is moving to live streaming shows over the net with Techcrunch TV. If you have the resources to create professional looking programs from a studio, livestreaming is a great alternative to post-produced programs, because you can archive shows as you go and quickly build a huge library of content. Of course that sort of approach demands a big crew, multiple hosts and a large wallet to pay the bandwidth bills…none of which is accessible to small producers such as myself.
But in a larger sense it’s a very interesting shift towards niche audiences and away from mainstream, lowest common denominator fare. Tech Crunch is aimed at a very specific and very influential audience, and their move towards what amounts to a cable TV station is indicative of how far the medium has come in not only changing the way people watch video to stay informed, but how easy it is to create what amounts to a television station. The barriers to entry keep falling, and what requires a small business (after all Tech Crunch isn’t NBC) today will be doable on your phone tomorrow.
Here’s a sample of TechCrunch TV for your perusal: