I would have to agree with you its a stupid name. but things like DS in Japan, they think anything soudns cool in English. just like people would say in U.S. "speak Japanese" and Ill say something like "unko(poop)" and they would be like cool!!! clueless...yea and japanese too.
Yeah... the thing is, Nintendo is a global company; they can't market stuff the same way in every market, and the name is potentially going to be a huge impediment to its success in the English-speaking world.
I would have thought they learned their lesson in the 90s when Sega beat the crap out them with their cool advertising gamble in the States... (of course, look at where Sega is now! :) )
BTW, my pet peeve is kanji tattoos... some people don't even care that their tattoos are dead wrong, they just think the shapes are cool.