See comment in Zune section for my brilliant (and really general) take on Nintendo's marketing genius.
Nintendo used to be the king of the heap in the console wars, but they've long since been supplanted by Sony and Microsoft. But while the two electronics giants duke it out amongst the hardcore gamers, Nintendo has been cleverly marketing itself as the alternative system for casual gamers, culminating in the innovative Nintendo DS and the Wii. And they've done so at a profit, while Sony (and until a short time ago, Microsoft) spent billions to push their consoles at a loss. The New Yorker, a noted gaming authority (heh) has the details.
See comment in Zune section for my brilliant (and really general) take on Nintendo's marketing genius.
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