Not that this comes as a shock to anyone, but the once vaunted Sundance film festival, originally created as an alternative to Hollywood's commerical grist mill, has slouched towards corporate whoredom of late. Celebrities, gift bags, and safe but cheap movies are the rule, as are exclusive parties and other such claptrap. In the age of Youtube and digital film making, I question the relevance of Sundance and other festivals, but when it's essentially a trade show for the cheap stuff, Hollywood would be dumb not to co-opt it.
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