The FCC will introduce a national broadband plan tomorrow to Congress that puts the internet front and centre as the most important medium in the United States. While broadcasters will hate it, I say it’s a long-needed move. The internet has usurped so many other industries in a path of creative destruction that should be further encouraged. Power is sapping from big broadcasters to tiny producers, in media and otherwise, and I’m glad the FCC recognizes this fact. If only Canada would do the same.
In addition to coddling a dead language and being pretty damned bitter about their lost colonial empire and handy defeat at the hands of the Nazis, France can now add “hatred of the future” to their long list of missteps. French president Nicolas Sarkozy wants to tax Google and other new media giants in order to help struggling print and other media companies. Well, pleut moi un rivoire, Nicolai, if those businesses are failing there’s likely a very good reason for their downward spiral, such as lack of a 21st century business model.
Author and all-around smart guy has just put up a great post about the future of smartphones and the mobile internet. What he says shouldn’t surprise anyone; the mobile telcos will eventually be reduced to dumb pipes, including voice apps, and eventually Google will move in and push prices to the floor while spreading access far and wide. Of course Canadians will have to wait another decade or so after Stross’s posited date of 2019, given that our mobile telephony space is at best pathetic and at worst hopelessly corrupt.
Personally, I think we’ll see an accelerated move towards online video and longer-form content in the next year. Of course I have a dog in this fight, but the writing is on the wall for broadcast, just like it was for print and radio.
It looks like web video series are finally hitting the big time, but not in the way the movie studios expected. Though TV networks and film conglomerates continue to try to appeal to an online audience, they do so with the same tired, lowest common denominator formulas that work n mass media, and the end result is pap like Quarterlife.
Enter The Guild. Created by Felicia Day, the web series chronicles the misadventures of a group of gamers involved in an MMO, or rather it milks the comic potential of what goes on beyond the game. The series has already been picked up by Xbox Live, and now a music video for the upcoming third series (which will also star geek hero Wil Wheaton) has hit over 1 million views, in addition to being the #1 tune on Amazon and iTunes.
How did this happen? Only a few years ago, this kind of traction just wouldn’t have been possible, but thanks to the internet, a small production company can target a sizable niche and actually do much better than studio product that targets everyone and pleases no-one. Plus the Guild just feels genuine, interacting with its audience about something they enjoy, rather than talking down to them and getting everything wrong.
Studios don’t like the short-form format prevalent on the web, and they’re used to pouring money at a problem, with webisodes costing anywhere from $5,000 to $25,000 per episode. That sort of thinking is patent madness, of course, and is currently being shown up by any number of people making shows in their basement for no money…and succeeding at it. Since I’ve got some skin in this game, I’m hoping Hollywood continues to stumble forward. THey should stick to what they do best, which is huge, effects-laden spectacles that no indie web creator could ever hope to mach.
Which basically boils down to “everyone, anywhere, is now a publisher.” That sounds simple, but it’s actually a radical reconfiguration of our culture, as well as a widening of the funnel that allows ideas, memes and progress to propagate. Of course, you’ve got to choke down some idiocy while you’re at it, but that’s small potatoes considering the printing press split the Catholic Church down the middle and probably caused its fair share of wars.
While there are a few A-List internauts who I do follow prettyavidly, there’s a lot of truth in this blog post about people using the web as a bully pulpit for the same old egomaniacal salesmanship as we see in the offline world. (Courtesy of the always awesome Hez).
