Freyburg

I’ve just come back from a four month sojourn in Japan and China, and a pleasant side effect of this trip was a break from North American media. I say that, but I had pretty much unbroken contact with any media I decided was worth watching, I simply didn’t access it through traditional means.

Japanese television, despite its charming commercials and genuine enthusiasm for the absurd, was nothing I could watch consistently. Instead I relied on downloads and streaming media, sometimes through a VPN connection. The VPN allowed me to access American sites like hulu.com along with the UK iPlayer app, all by telling these services that I’m actually in their country of origin.

In China this solution was less effective for streaming media, because China’s internet is slooooow. But since a VPN was an absolute necessity to access Facebook, Twitter, anything hosted by WordPress and practically anything else China’s Internet censors whimsically decided wasn’t harmonious, I didn’t feel cheated.

Now that I’m back home the VPN is the cornerstone in my plan to cut cable television out of my life. Since I can watch BBC shows live or on demand, and since I’ve just discovered a pile of great documentaries and indie films on Netflix.ca, I don’t really feel any need to watch the paltry offerings available through Canadian broadcasters.

In effect, this move to on demand media is no different than my shift away from radio a few years ago. The only radio I listen to anymore is courtesy of the CBC Radio app on my iPhone. Local radio is completely irrelevant to me, supplanted by podcasts about topics ranging from the Mac to the media to video games to philosophy.

I’m an outlier. But it’s only a matter of time before more people take the same step. More and more people are perfectly comfortable with watching films on their laptop and short videos on their phones. Being in Canada may actually accelerate this process for many people, because Canadians are online more than anyone else in the world, and because our old media dinosaurs are hell-bent on keeping the public from watching anything they actually want to see and would rather fight tooth and nail for their obsolete business models. Canadians are savvy enough to work around these arbitrary restrictions, and one way or the other I’m sure we’ll see a dramatic decrease in cable subscriptions in the next few years.

In the meantime, I’ll continue to save money and enjoy great content. I don’t think I’ll miss cable in the least, and I’m betting soon others will join me in cutting the cord.

Andrew Marr, host of the excellent Start the Week and former political editor for the BBC doesn’t like bloggers. While I see his point about abusive, nonsensical and and angry commenters, his outright dismissal of new media as a legitimate medium is laughable at best.

More to the point, it’s the typical elitist broadcasting reaction to a democratized media world. The playing field, while still imperfect, is much more level than ever before, and traditional broadcasters do not like the fact that they now face competition from all corners. Some of that competition is indeed “pimply, aggressive and single” but that’s always been true. The larger point is that the self-appointed position of cultural curator has been snatched from the hands of broadcasters and put into the hands of the people. It might not be pretty, but it’s reality, and no amount of bitching from upper-class talking heads will change that.

Having worked in broadcasting myself, I completely welcome this change. Broadcasting has its role and will continue to provide a valuable service, but it’s long past time we were able to create our own content, express our own opinions, and transmit our own shows. The expansion of mobile into every corner of our lives will only accelerate the process. And if Andrew Marr doesn’t like it, tough.

It looks like web video series are finally hitting the big time, but not in the way the movie studios expected. Though TV networks and film conglomerates continue to try to appeal to an online audience, they do so with the same tired, lowest common denominator formulas that work n mass media, and the end result is pap like Quarterlife.

Enter The Guild. Created by Felicia Day, the web series chronicles the misadventures of a group of gamers involved in an MMO, or rather it milks the comic potential of what goes on beyond the game. The series has already been picked up by Xbox Live, and now a music video for the upcoming third series (which will also star geek hero Wil Wheaton) has hit over 1 million views, in addition to being the #1 tune on Amazon and iTunes.

How did this happen? Only a few years ago, this kind of traction just wouldn’t have been possible, but thanks to the internet, a small production company can target a sizable niche and actually do much better than studio product that targets everyone and pleases no-one. Plus the Guild just feels genuine, interacting with its audience about something they enjoy, rather than talking down to them and getting everything wrong.

According to a new article in Silicon Valley Insider, cable is starting to feel the pinch from online video, and no wonder. With old technology, no way to get a la carte programming, and a disdain for the customer that borders on the pathological, I’m not surprised cable is hurting.

Anecdotally I’ve talked to many friends who have dropped cable for online, some of them going so far as to get rid of their televisions. I keep my TV around as a video game monitor, but it doesn’t do much past that. And with the advent of iPhone apps like Al Jazeera English, it won’t be long before I pick and choose the channels I want (in my case, mostly news) and carry them around in my pocket.

Of course, Canada is even more of a monopoly than the United States, and to date we haven’t had anything as disruptive as Hulu arrive on the scene (though it’s likely on the way.) And our cable and TV execs are if anything in more denial than their US counterparts; when I was at the Banff TV Festival a few months ago one exec said with a straight face that “We’ll be just fine, we have HD!” Yes, never mind that all it takes is a clever bit of math and the web will soon have as good or better quality video than HDTV, you just wallow in your comfortable lies, TV exec.

Long term, I think the television industry as it stands is doomed. Eventually everything will come to our televisions, computers and other devices through the internet, and those who can adapt to that new reality will survive. Those that can’t…won’t.