If it was indeed intended to be an art project, I think it worked too well, or not well enough. It seemed far too plausible, and far too mundane, to be provocative.
If they were trying to stick it to the man, where's the payoff? If they were trying to make us re-think the law, or lawyerdom, where's the discourse?
If they really wanted to be provocative, they should have gone with 'Nakedlawyers.com' or 'WillPracticeLawForFood.com' or some such thing.