Friday, August 21st, 2009
Hollywood stars lose their lustre
by Warren
A number of big Hollywood stars have released big Hollywood films this summer which have taken big Hollywood nosedives. This downturn in the drawing power of many A-List stars is starting to worry the movie studios, and as usual they’re blaming technology. Apparently the fact that someone can text, Twitter or email their friends and give a film a scathing review in real time is a bad thing. Of course, as Gawker points out, if the movies themselves were any good this wouldn’t be a problem. I just saw District 9 on the weekend and (like everyone else) who saw it, I’ve raved up and down about the action, effects, and great story. And there’s not a star to be found in that film (which was shot for $35 million, and delivers every cent.)
Then there’s the fact that the old saw about people “escaping through movies during tough times” just doesn’t hold water anymore. That may have been true in the Thirties or even the Seventies, when the alternatives were few and far between, but nowadays people can either play video games, watch Youtube, or find any other number of free alternatives on the internet. Sure, they may not be quite as shiny as Hollywood product, but they also don’t take away $15 from your wallet and steal two hours of your life away.