Monday, November 27th, 2006

Nintendo’s third place victory


Nintendo used to be the king of the heap in the console wars, but they’ve long since been supplanted by Sony and Microsoft. But while the two electronics giants duke it out amongst the hardcore gamers, Nintendo has been cleverly marketing itself as the alternative system for casual gamers, culminating in the innovative Nintendo DS and the Wii. And they’ve done so at a profit, while Sony (and until a short time ago, Microsoft) spent billions to push their consoles at a loss. The New Yorker, a noted gaming authority (heh) has the details.

Warren Frey is a journalist, freelance writer, podcaster, video producer, and all-around media consultant currently based in Vancouver, Canada. His written work has appeared in such publications as Metro Vancouver, the Westender, Mac | Life and the Japan Times.

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