Wednesday, June 21st, 2006

Real world meshes with Second Life

by Warren

Forbes details how hip clothing outlet (apparently, I ain’t cool with what the kids dig) American Apparel has opened a clothing store in Second Life, the massive online 3D community. It isn’t a store for buying their real world clothes through the game; it’s a store for buying your avatar clothes to wear IN the game. Other events are wandering into Second Life as well, such as Fox broadcasting the premiere of X-Men 3.

I gave Second Life a miss, myself…i spent about five minutes inside the game world wandering around, and got bored pretty quickly with the crappy graphics and lack of any definable goals. World of Warcraft is a far better experience, in my opinion, though are a ton of people in Second Life that probably disagree with me on that point.

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Warren Frey is a journalist, freelance writer, podcaster, video producer, and all-around media consultant currently based in Vancouver, Canada. His written work has appeared in such publications as Metro Vancouver, the Westender, and Shift Magazine, and he blogs about the Vancouver tech industry scene for Techvibes.

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