Thursday, April 26th, 2007

The mystery of American Idol’s popularity

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An article in the New York Times (which I picked up in dead-tree form with coffee this morning, an experience New Yorkers regard as normal and mundane but I regard as print-nerd awesome) explains that the reason American Idol is the most popular show on television is the profusion of channels available to the public. SInce the networks face a shrinking market of viewers, they spend less on their programming, but still have the most eyeballs to draw upon.

Warren Frey is a journalist, freelance writer, podcaster, video producer, and all-around media consultant currently based in Vancouver, Canada. His written work has appeared in such publications as Metro Vancouver, the Westender, Mac | Life and the Japan Times.

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