Tuesday, February 2nd, 2010

the potential of the iBookstore

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Of all the things I’ve taken away from the sometimes frustrating and occassionaly mystifying iPad keynote this week, it’s the massive potential to create a new form of “print” media. Of course, it isn’t really print, but “digi-” or “e-” anything sounds stupid, and as the iPad gains acceptance the electronic nature of publications will fade into the background.

But what may emerge from this strange new platform is a new form of magazine that updates dynamically, contains video, audio, game demos or links to further detail…really, anything you can put on the internet, but in a different, strangely familiar form. As someone who writes and creates video for a living (as well as cranking out a podcast every week), this is an exciting new development. A completely new form of media might be on the cusp of emergence…and despite how nonplussed many (including myself) are about the current iPad, I think that might be the nascent device’s lasting legacy.

Warren Frey is a journalist, freelance writer, podcaster, video producer, and all-around media consultant currently based in Vancouver, Canada. His written work has appeared in such publications as Metro Vancouver, the Westender, Mac | Life and the Japan Times.

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