Thursday, May 15th, 2008

Amateur Vancouver videobloggers cashing in…supposedly

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The Vancouver Sun is running a story about how local videobloggers are using the medium to drive up sales and otherwise reap profit. While I have no doubt that some new voices are being heard and in fact reaping the rewards of putting themselves out there. All very well, and Reachd is providing a valuable service by teaching people how to use video on the web, no matter how they end up using it. But the Sun seems to think that videoblogging consists of real estate agents putting their videos onto sites designed to sell house. Again, there’s nothing wrong with that as a form of expression or commerce, but blogging it ‘aint. At the very least, they could have gone to Miss 604, who has a couple of popular audio podcasts and covers Vancouver obsessively. So do Uncle Weed, Megan Cole, and myself, to name but a few. But once again the mainstream media has gleaned what it can from the surface without really delving into the excellent work being done by Vancouver bloggers and podcasters, which is a real shame.

(Full disclosure: Reachd is running a contest in conjunction with Techvibes for their next seminar, and I occasionally blog for Techvibes.)

Warren Frey is a journalist, freelance writer, podcaster, video producer, and all-around media consultant currently based in Vancouver, Canada. His written work has appeared in such publications as Metro Vancouver, the Westender, Mac | Life and the Japan Times.

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