Standard Action is a fantasy web series shot in Vancouver, British Columbia. The show follows the misadventures of a quartet of Dungeons and Dragons-esque characters as they travel through a mythical land fraught with danger…and laughs!
Freyburg.tv was able to interview, Joanna Gaskell and Rob Hunt, two members of the creative team behind Standard Action, at the annual Vcon science fiction convention held in October in Vancouver.
It looks like web video series are finally hitting the big time, but not in the way the movie studios expected. Though TV networks and film conglomerates continue to try to appeal to an online audience, they do so with the same tired, lowest common denominator formulas that work n mass media, and the end result is pap like Quarterlife.
Enter The Guild. Created by Felicia Day, the web series chronicles the misadventures of a group of gamers involved in an MMO, or rather it milks the comic potential of what goes on beyond the game. The series has already been picked up by Xbox Live, and now a music video for the upcoming third series (which will also star geek hero Wil Wheaton) has hit over 1 million views, in addition to being the #1 tune on Amazon and iTunes.
How did this happen? Only a few years ago, this kind of traction just wouldn’t have been possible, but thanks to the internet, a small production company can target a sizable niche and actually do much better than studio product that targets everyone and pleases no-one. Plus the Guild just feels genuine, interacting with its audience about something they enjoy, rather than talking down to them and getting everything wrong.
The Associated Press created quite a stir recently by declaring that people who link to their stories are violating copyright. In effect, the organization declared war on the internet, and is taking what I think is a colossally wrong headed turn towards walling off their content from the very people it should be showing it to, ie) the world. Notable new media thinkers like Jeff Jarvis have railed against AP’s move, but now he’s been joined by an unlikely ally. Chris Aheam, the President of Reuters Thompson, has written a column called “Why I believe in the Link Economy,” where he explains how Reuters will embrace opportunities created by the internet, rather than fighting the future and losing.
Andrew Warner runs Mixergy, a show consisting of Skype interviews with entrepreneurs building startups that are changing the way people do business. His latest show features Leo Laporte, who worked for Tech TV for years before being laid off. Rather than take that lying down, Leo moved right into podcasting and in a few short years has built up something of a new media empire starting with This Week In Tech, also known as TWIT. In this episode of Mixergy, Leo explains how he delivers well-produced niche content at a lower price than the networks are capable of, and what other new media producers can do to emulate his success.
Full disclosure: I worked with Leo on-air and behind the scenes last year on “The Lab with Leo Laporte,” and still maintain occasional contact with him. I also met and had a great conversation (and a few beers) with Dane Golden, Leo’s right-hand-man at TWIT, at Macworld 2008. But before any of that happened, Leo’s move into podcasting made me think that it was possible for myself and fellow nerd @legopolis (and later, @dubbayoo) to start Radio Free Skaro, my own podcast devoted to all things Doctor Who, as well as concentrate on web video as the dominant growth area for my own company, Freyburg Media.
Which basically boils down to “everyone, anywhere, is now a publisher.” That sounds simple, but it’s actually a radical reconfiguration of our culture, as well as a widening of the funnel that allows ideas, memes and progress to propagate. Of course, you’ve got to choke down some idiocy while you’re at it, but that’s small potatoes considering the printing press split the Catholic Church down the middle and probably caused its fair share of wars.
While there are a few A-List internauts who I do follow prettyavidly, there’s a lot of truth in this blog post about people using the web as a bully pulpit for the same old egomaniacal salesmanship as we see in the offline world. (Courtesy of the always awesome Hez).
Vimeo, my new video host of choice, is presenting a new web series called Filmfellas, a “Dinner for Five” type show featuring four filmmakers engaging in badinage about process, web vs. TV and film and the changing media landscape. One of the regulars is Philip Bloom, who puts out some amazing looking short films using only a lens adapter and a Sony EX1 (a camera I’ve played with and mostly like). Based on what I’ve seen so far, I’ll definitely be a regular viewer. You can see the first episode below.
Not so long ago, it was an accepted truism that “no-one wants to watch TV on their computer.” But the profusion of streaming video, podcasts and web series has changed attitudes dramatically in the last couple of years. According to a recent article in the New York Times, more and more people are getting rid of their television and watching their programs online.
To me, this move makes sense. Online gives viewers more options in more locations, and with a wider choice of programs, not all of which are the product of Hollywood. A reasonable analogy would be the trend away from land-lines towards using mobile phones exclusively. There will also be room for living-room content; I for one still have my television, though it’s rapidly becoming more of a peripheral for my Xbox and a dvd-playback device than anything I’d watch actual TV programs on. Especially now that Ive discovered Livestation, which streams BBC World News, Al Jazeera and many other news channels right to my computer.
It was inevitable that the expanding world of online video would hit the wall that every other industry in America (and elsewhere) has run into, and with that decline has come rounds of layoffs. Revision3 has turfed three of their employees, including some TechTV alumni, and discontinued its distribution deal with Smashface Productions, the creators of Epic-Fu. Not to mention Seesmic, the video commenting service, though I’d contend video commenting is a dumb idea to begin with. Heavy.com, 60Frames…the list goes on.
But the difference between this round of cost-cutting and the tech bubble is that these companies weren’t throwing around masses of worthless stock and spending beyond their means, and the fact that the economic malaise isn’t isolated to the tech sector this time around. And online video is, at least for now, much cheaper to produce than regular broadcast television. Standout shows like Epic-Fu get their start through people screwing around with a camcorder, not a big production deal…so one way or the other, there’ll always be a place for online video. It just might not have venture capital attched to it.