Saturday, May 17th, 2008

Ars Technica bought for $25 million


I was surprised by this news, though I’m not sure why. Ars Technica has been a great resource for technology info for years, and it was only a matter of time before someone snapped them up. That someone is Conde Nast, who will be folding Ars into the Wired Digital network, also known ad Condenet.

But it’s important to note that Ars is no fly-by-night payday. The site has been operating since 1998, first as a labor of love and later as a viable business. It succeeds because the site gives first-rate analysis and news on topics a niche audience want to read about, like games, all things Apple, science and computer hardware. And it took ten years to get to this point, something that some startups forget in their rush to get bought out.

Warren Frey is a journalist, freelance writer, podcaster, video producer, and all-around media consultant currently based in Vancouver, Canada. His written work has appeared in such publications as Metro Vancouver, the Westender, Mac | Life and the Japan Times.

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