Thursday, August 6th, 2009
How Leo Laporte is bootstrapping a new media model
by Warren
Andrew Warner runs Mixergy, a show consisting of Skype interviews with entrepreneurs building startups that are changing the way people do business. His latest show features Leo Laporte, who worked for Tech TV for years before being laid off. Rather than take that lying down, Leo moved right into podcasting and in a few short years has built up something of a new media empire starting with This Week In Tech, also known as TWIT. In this episode of Mixergy, Leo explains how he delivers well-produced niche content at a lower price than the networks are capable of, and what other new media producers can do to emulate his success.
Full disclosure: I worked with Leo on-air and behind the scenes last year on “The Lab with Leo Laporte,” and still maintain occasional contact with him. I also met and had a great conversation (and a few beers) with Dane Golden, Leo’s right-hand-man at TWIT, at Macworld 2008. But before any of that happened, Leo’s move into podcasting made me think that it was possible for myself and fellow nerd @legopolis (and later, @dubbayoo) to start Radio Free Skaro, my own podcast devoted to all things Doctor Who, as well as concentrate on web video as the dominant growth area for my own company, Freyburg Media.
2 Responses to “ How Leo Laporte is bootstrapping a new media model ”
Nice bit of info there Warren as always. 🙂
thofht it’s to bad that the video is not visable on the iPod touch.
Thanks. Yeah, I also had to really dig to find an embedable version. Hopefully with the move to HTML5 will make embedded video watchable on the iPhone/iPod Touch.