Tuesday, July 6th, 2010
Announcing Fruitygamer
by Warren
When I started Freyburg Media, I wanted to create videos for clients that brought TV-level quality to web video. I’ve been lucky enough to accomplish that with a couple of different projects including working with The South Granville Business Improvement Association on a number of videos. But while I love doing work for clients, I like creating original programming even more, and I think that’s where the future of online media is headed.
To that end, I spent the last couple of weeks trying to figure out how to create niche websites targeting things I’m interested in and could blog about regularly. But what I found is that while I’m perfectly comfortable zipping around FInal Cut and creating a video, all the attendant WordPress setup, ad network crafting and other bits and pieces of “making money from a website” drives me mental. It also occurred to me that while many people can and have created websites in order to bring in income, significantly less do so with video and audio (Leo Laporte and a few others spring to mind) because of the much higher barrier to entry.
Fruitygamer is my first effort to create a niche program for an online audience. Mac gaming is finally coming into its own, and the iPhone and iPad are becoming portable gaming platforms rivalling Nintendo’s dominant handhelds. It makes sense to target that audience, I think.
In the next few weeks and months I’ll be rolling out more programming, but for now enjoy the two episodes of Fruitygamer from E3. I’m looking forward to putting out more content soon.
2 Responses to “ Announcing Fruitygamer ”
Congratulations on the launch! I think you’re on the tip of something good with this, and that Apple will indeed become a substantial force in gaming in ways that do more than just eat off the DS/PSP plates. Keep watching that AppleTV, methinks. Big props for focussing on doing what you love doing.