Monday, January 10th, 2005

Apple lunacy reaches fever pitch as Macworld approaches…


One of the fun, but admittedly kind of stupid things about owning a Mac is the amount of rumormongering fervor that gets churned up right before a big Apple announcement. Apparently Apple is going to introduce a flash memory iPod, a monitor-less iMac for under $500 US and a suite of office software dubbed “iWork.”

That’s all cool, but it’s equally fun to watch the Cult of Mac true believers whip themselves into a froth over the amazing delights Apple has in store for them. No-one cares what HP or Dell are up to, but everyone gets into a tizzy when it seems Uncle Steve is ready to drop a well-designed, somewhat underpowered but damned purty bit of kit our way. I’m as guilty as the rest of the throng; I’m dying to see what gets released tomorrow, and I’ll be checking the rumor pages periodically for the “OMG! Dalmatian iPods” announcements that are sure to be coming. 🙂

Warren Frey is a journalist, freelance writer, podcaster, video producer, and all-around media consultant currently based in Vancouver, Canada. His written work has appeared in such publications as Metro Vancouver, the Westender, Mac | Life and the Japan Times.

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