Monday, October 15th, 2007

Apple’s comeback, 1997-2007


9rules features a great retrospective on Apple’s comeback from the brink of defeat to their current place on top of the digital media and music downloading heap. The highlight of the piece is a video from 1997’s Macworld where Jobs breaks down just was wrong with Apple at the time (in a nutshell, a ridiculously large product line and plummeting sales) and how it was going to get fixed. And, amazingly enough, he actually did it.

If you just want to watch the video, here it is….

Warren Frey is a journalist, freelance writer, podcaster, video producer, and all-around media consultant currently based in Vancouver, Canada. His written work has appeared in such publications as Metro Vancouver, the Westender, Mac | Life and the Japan Times.

One Response to “ Apple’s comeback, 1997-2007 ”

Steven says:

Not too long after this I bought my first Mac G3 266mhz and man did they turn shit around fast. Within a year they had the BW G3 tower and after that the iMac, it took off from there.

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