Sunday, June 21st, 2009

Hollywood doesn’t get web video


The LA Times is reporting that a lot of studio funded companies dedicated to creating web video are shutting down. Why this comes as a surprise to anyone is beyond me. It reminds me of the abortive attempts in the 90’s to merge Hollywood and video games, with predictably disastrous results.

Studios don’t like the short-form format prevalent on the web, and they’re used to pouring money at a problem, with webisodes costing anywhere from $5,000 to $25,000 per episode. That sort of thinking is patent madness, of course, and is currently being shown up by any number of people making shows in their basement for no money…and succeeding at it. Since I’ve got some skin in this game, I’m hoping Hollywood continues to stumble forward. THey should stick to what they do best, which is huge, effects-laden spectacles that no indie web creator could ever hope to mach.

Warren Frey is a journalist, freelance writer, podcaster, video producer, and all-around media consultant currently based in Vancouver, Canada. His written work has appeared in such publications as Metro Vancouver, the Westender, Mac | Life and the Japan Times.

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