Tuesday, October 31st, 2006

Sony’s hopes hang on the Playstation 3


According to Fortune, Sony has to knock the PS3 launch out of the park in order to hang on to its already tenuous position in the consumer electronics marketplace. How they’ll do that with a marginally better box than the Xbox 360 with a half-thought out online presence and a de-rumbled controller is any body’s guess.

Personally, I think it’s time Sony gave up and went back to the drawing board. They used to come out with innovative, stylish products, and certain parts of their empire (cell phones and camcorders) are still holding their own. But they’ve had their lunch served to them by Apple, Samsung and others, and they’ve got to stop trying to force their own standards down the throat of the public.

Warren Frey is a journalist, freelance writer, podcaster, video producer, and all-around media consultant currently based in Vancouver, Canada. His written work has appeared in such publications as Metro Vancouver, the Westender, Mac | Life and the Japan Times.

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