Friday, October 13th, 2006

The journalist as brand


Jeff Jarvis over at Buzz Machine has a post up about how journalists are breaking away from working in traditional setups at newspapers, and becoming more of a “journalist as brand.” His thoughts are a more well-formed version of some musing I’ve been doing on the subject for quite some time. Traditional media is consolidating, and I personally know a few people who’ve been either laid off from their media jobs or are struggling to establish a toehold in ever-shrinking waters. And the situation isn’t going to get any better, anytime soon.

It’s important, if you want to write or broadcast for a living, to not only look at every opportunity that you can get (yes, purists, that includes PR and the like) but also to not dismiss the Internet out of hand. It may not be 100 percent of the way there, but eventually a website and podcast or videocast will be the rule rather than the exception for new and established journaists.

Warren Frey is a journalist, freelance writer, podcaster, video producer, and all-around media consultant currently based in Vancouver, Canada. His written work has appeared in such publications as Metro Vancouver, the Westender, Mac | Life and the Japan Times.

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